For plumbers · electricians · HVAC · contractors

Built for trades that live on a phone.

You’re under a sink. The phone rings — it’s a customer with a flooded basement. Rue picks up, takes the message, books you in tomorrow at 7 AM. You’re done at 6, the calls keep working. And when you need someone to sit on hold with the supplier — Rue does that too.

+1

We’ll call within 3 seconds. 30 free trial minutes. No credit card required.

Real calls

Three calls Rue handled today.

Click a tab. Read it in fifteen seconds. Or hear Rue’s first line out loud.

6:47 PM. Joe is eating dinner after a 12-hour day. The phone rings.
Rue
Joe's Plumbing — Rue speaking. How can I help?
Caller
My water heater is leaking — there's water in the basement. Can someone come tonight?
Rue
Sorry to hear that. Joe's done for the night, but I can get him to you first thing — 7 AM tomorrow. Do you want me to text you the number of an emergency plumber Joe trusts, for tonight?
Caller
Yes, please.
Rue
I'll text you Mike's number in about ten seconds and book Joe for 7 AM. You'll get a confirmation right after.
Caller
Thank you so much.
Rue
Of course. Get some sleep.
Plugs in

Plugs into the tools you already use.

Jobber

Booking confirmed by Rue → request lands in your Jobber dispatch board, tagged with the call transcript.

Housecall Pro

Customer calls → new job in Housecall Pro, with the call summary attached to the customer record.

Zapier

Anything else? Fire a Zap when Rue books, takes a message, or routes an emergency. 6,000+ apps.

The work

What Rue does on the job.

Inbound, after hours.

Books the appointment. Routes the emergency to your backup. Sends you a one-line text for anything urgent.

Outbound, on your time.

Calls the supplier about back-orders. Confirms tomorrow's jobs the night before. Calls customers to apologize when you're running late.

The boring stuff.

Quote follow-ups. Review requests after a job closes. Reminders for the annual water-heater flush.

Pricing

Pricing.

Pay for minutes, not seats. 30-minute free trial. No credit card required.

Solo
$29/mo

One business line. One operator.

  • · 1 line · 1 user · 100 min/mo
  • · Inbound + outbound
  • · Calendar + SMS confirmations
  • · Send-as email
Most home-services owners pick this
Business
$79/mo

For the small business that lives on its phone.

  • · 3 lines · 3 users · 500 min/mo
  • · CRM (HubSpot · Pipedrive · Zapier)
  • · Stripe payment links mid-call
  • · Custom agent script per line
Pro
$149/mo

When the phone is your front door.

  • · 10 lines · 10 users · 2,000 min/mo
  • · Vertical tools (Jobber · Housecall Pro)
  • · Custom tools via webhook
  • · Hold-line navigation

See full pricing →

FAQ

For trades, specifically.

Can Rue handle emergency calls?

Yes. Set the "what's an emergency" rules in onboarding — after-hours leaks, no heat in winter, gas smell. Rue routes those to your phone or a backup contact you choose.

Does it integrate with Jobber or Housecall Pro?

Yes. Pro tier supports native sync — booked appointments land in your dispatch board. Business tier supports it via Zapier.

Can Rue answer for multiple trades?

Yes. One phone line can cover plumbing + HVAC + electric if that's what you do. The setup script tells Rue your trades.

What if a customer wants to pay a deposit?

On Business and Pro, Rue can send a Stripe payment link mid-call. Trade-specific deposit flows — like a $50 after-hours dispatch fee — are configurable.

What does my customer actually hear?

They hear Rue identify as an AI immediately, then a normal conversation. We don't pretend. Customers consistently report it feels professional and fast.

Try it on your line.

30 free trial minutes. No credit card required.

+1

We’ll call within 3 seconds. 30 free trial minutes. No credit card required.